David Williamson

science fiction, and to actively participate in shaping the future. So I was definitely getting involved with that.”

He considers his work in Augmented Reality to be a natural parallel for the pop art of the 20th century, the very medium began its life as a marketing tool, and he jokingly calls his work “cyber pop”. His work calls into question where the boundaries of the digital, and real world really lie.

“The future of advertisement and mainstream pop culture is largely looking to be operated through AR, in terms of investment that is evident. I’m just trying to bring an artistic presence to that forum. Art should be about innovation, and experimentation, artists should be forerunners in an evolving world.”

Williamson is building a world of neo-classical sculpture, clad in brilliant pop colour and iconography, one that is sitting just outside the eyeline, waiting to come alive.

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